Three people who've seen what happens when brand breaks.

Mara Holt

Co-founder & CEO

Mara spent a decade at Wolff Olins and IDEO building brand systems for companies from Series A startups to global enterprises. She then served as VP of Brand at a Series B SaaS, where she watched, up close, as AI tools began eroding the identity she'd spent two years establishing. She left to build the solution she couldn't find.

“The brands that survive AI aren't the loudest. They're the most consistent.”

Reza Tahir

Co-founder & CTO

Reza was an ML engineer at Cohere before leading AI infrastructure at a series of martech startups. He understands, at a technical level, why language models hallucinate brand claims, and how to build guardrails that work with the model rather than against it. He built the first version of HaveBrand's Brand Brain in a weekend.

“LLMs don't lie about your brand on purpose. They just don't know what you actually stand for. That's fixable.”

Jordan Park

Co-founder & CPO

Jordan led growth and marketing operations at HubSpot and later Figma, where they ran brand governance across a 600-person marketing org. They've built brand guidelines that lived in Notion and died in obscurity, which is exactly what drove them to build something better. Jordan owns product at HaveBrand with a simple mandate: make clarity effortless.

“I've written more brand guidelines than I can count. None of them worked. Systems work. That's what we're building.”